Porta wanted to launch their authentic Italian cuisine in the United States. But with Italian food in America being more American than Italian, how does one know what’s really authentic?
Porta makes an AI to detect Artificial Italian so you know what’s real.
Live Client Brief- 🥇
Using a Google Lens integration, we use AI image recognition to flag ingredients that aren’t supposed to be on an authentic pizza. When detected, you get a pop-up stating “Artificial Italian detected” and get redirected to Porta's website for an authentic Italian taste at a discount.
To create buzz, we partner with different virtual influencers to tease people with “A.I. taking over” only to reveal it’s Artificial Italian.
Youtube Pre-roll (Desktop Only)
Hundreds of Artificial Italian recipes are posted online daily by brands and influencers. We track these videos and create 5-second pre-rolls to play before them.
Copywriter: Sahil Pradeep
Art Director: Aashish Verma