Heinz KegChup
Even though the Super Bowl is America’s second biggest food holiday, beer owns the conversation.
So, to remind fans it has to be Heinz while watching the big game,
we turned beer’s most sacred symbol into one of our own.
If beer can be kegged, why can’t ketchup?
Agency: The Kitchen North America
Copywriters: Sahil Pradeep, Dex Chen
Art Directors: Joy Yu, Sonia Faye
Creative Director: Daniel Szczepanek