Kraft Mac & Cheese
When cheeseheads started calling Green Bay Packers tight end Tucker Kraft, Kraft YAC & Cheese, we wanted to get Kraft in the hands of every cheesehead.
But how do you do that without paying hefty endorsement fees to the NFL? You run a play just in time for Fantasy football.
Draft (Tucker) Kraft. Get Kraft (Mac & Cheese)
All fans had to do was draft Tucker to their fantasy team to get Kraft Mac & Cheese. We also gave a few lucky fans limited-edition prizes worth $25K.
Results
6500+ boxes of Mac & Cheese redeemed
218M+ media impressions
500K+ organic impressions
The best part? Tucker was among the top 1% of fastest rising NFL players based on ADP rankings.
Agency: The Kitchen North America
Copywriters: Sahil Pradeep, Emily Akins
Art Director: Max Franklin
Creative Director: Damon Crate
Social Copywriter: Adam Vanderkolff
Content Creator: Fiona Lam